Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending...

Here’s something I discovered after being in marketing for almost 20 years. Most ads absolutely suck at getting clients. Some ads are...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...