Been testing out a LOT in my business and client businesses.
AI is the current marketing gospel. Doing things manually is medieval. Can't be doing anything yourself, it's unbecoming.
AI takes care of marketing and copy and making dinner reservations and making coffee. You just show up and look at robots working.
Except.
That doesn't happen. Does it?
I still make my own copy. And dinner reservations. And whenever I ask AI to write something it sounds like a robot wrote it.
Makes sense. Because a robot actually wrote it.
Now, don't get me wrong - AI is great at doing a lot of things.
But it absolutely s*cksssssss at selling to humans.
Which happens to be what you and I do all day. Whatever product or service you sell... you sell to humans.
So I've been experimenting with something weird.
You might want to sit down first before you read this.
Instead of automating things... I've been adding more human-to-human elements in marketing.
And it's been working like absolute gangbusters. (if gangbusters is still a word)
Turns out that humans super-like it when they can talk to other humans. Especially when those humans are good at solving their problems.
I'm finishing up a guide on how to do this in your business. Will help you make more sales, get more customers, make more money.
And maybe we can buy an AI powered coffee machine with the extra money or something.
Join my newsletter if you want that delivered straight into your inbox.
Going to be awesome.
Talk soon,
Arno
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